15 customers gone quiet — ₹5.62L at risk
Fired in 24 periods
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
2025-09
2025-08
2025-07
2025-06
2025-05
2025-04
2025-03
2025-02
2025-01
2024-12
2024-11
2024-10
2024-09
2024-08
2024-07
2024-06
2024-05
2024-04
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.9% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
rule
growth.churn_risk · triggered 2026-04-22T18:17:18
Audit history →