F
Acuere Consultancy

Alert history · audit trail

Immutable snapshots of this alert's state every time it was evaluated or its lifecycle changed. Rows are never mutated — each snapshot is the exact numbers / title / body captured at that instant, so you can go back and verify "what did we see when we acted on this?"

15 customers gone quiet — ₹5.62L at risk

Current state · WARNING · new

Rule
growth.churn_risk
Category
growth
Amount at risk
₹562,500
First triggered
2026-04-25T11:39:53

Snapshots · 22 recorded states

Most recent first. Click any row to see full detail of that state.

2026-04-25T13:17:59
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:17:24
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:17:03
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:15:37
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:13:36
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:12:44
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:10:32
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:10:17
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T13:02:10
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:47
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:46
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:45
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:37
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:08
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:26:06
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:24:59
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:24:06
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:23:54
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:23:41
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T12:20:23
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T11:51:24
WARNING
2026-01
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 23.14814814814815}
priority 60
2026-04-25T11:39:53
WARNING
2026-01
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (30.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 202500.0, "pct_of_annualised": 30.555555555555557}
priority 60
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