F
Acuere Consultancy

Alert history · audit trail

Immutable snapshots of this alert's state every time it was evaluated or its lifecycle changed. Rows are never mutated — each snapshot is the exact numbers / title / body captured at that instant, so you can go back and verify "what did we see when we acted on this?"

15 customers gone quiet — ₹5.62L at risk

Current state · WARNING · new

Rule
growth.churn_risk
Category
growth
Amount at risk
₹562,500
First triggered
2026-04-25T11:39:51

Snapshots · 27 recorded states

Most recent first. Click any row to see full detail of that state.

2026-04-25T13:17:57
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:16:48
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:16:27
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:13:42
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:13:32
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:12:02
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:11:14
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:10:35
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:10:21
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T13:03:57
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:42:01
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:42:00
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:41:58
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:41:56
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:37:48
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:26:23
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:26:21
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:26:11
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:25:57
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:25:14
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:24:29
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:24:07
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:23:52
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T12:20:18
WARNING
2024-11
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 16.5929203539823}
priority 60
2026-04-25T11:39:57
WARNING
2024-11
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (21.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 21.902654867256636}
priority 60
2026-04-25T11:39:56
WARNING
2024-11
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (21.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 21.902654867256636}
priority 60
2026-04-25T11:39:51
WARNING
2024-11
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (21.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 282500.0, "pct_of_annualised": 21.902654867256636}
priority 60
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