F
Acuere Consultancy

Alert history · audit trail

Immutable snapshots of this alert's state every time it was evaluated or its lifecycle changed. Rows are never mutated — each snapshot is the exact numbers / title / body captured at that instant, so you can go back and verify "what did we see when we acted on this?"

15 customers gone quiet — ₹5.62L at risk

Current state · WARNING · new

Rule
growth.churn_risk
Category
growth
Amount at risk
₹562,500
First triggered
2026-04-25T11:26:12

Snapshots · 48 recorded states

Most recent first. Click any row to see full detail of that state.

2026-04-25T14:22:10
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T14:04:56
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:52:00
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:49:01
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:41:34
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:41:26
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:41:26
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:19:20
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:18:42
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:18:38
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:18:19
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:16:35
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:16:08
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:15:49
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:15:27
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:14:15
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:14:03
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:12:45
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:12:40
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:12:32
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:11:17
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:10:56
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:06:30
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T13:03:57
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:28:26
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:28:08
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:26:19
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:26:07
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:25:43
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:25:08
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:23:56
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:23:12
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:22:58
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:22:19
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T12:22:14
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T11:52:55
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T11:44:21
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T11:44:15
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T11:44:00
WARNING
2025-12
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 17.201834862385322}
priority 60
2026-04-25T11:40:02
WARNING
2025-12
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (22.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 22.706422018348622}
priority 60
2026-04-25T11:39:54
WARNING
2025-12
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (22.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 22.706422018348622}
priority 60
2026-04-25T11:36:45
WARNING
2025-12
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (22.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 22.706422018348622}
priority 60
2026-04-25T11:36:42
WARNING
2025-12
new
18 customers gone quiet — ₹7.42L at risk
₹742,500

These 18 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹7.42L (22.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 18, "quiet_revenue": 742500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 22.706422018348622}
priority 60
2026-04-25T11:36:39
WARNING
2025-12
new
20 customers gone quiet — ₹9.62L at risk
₹962,500

These 20 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹9.62L (29.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 20, "quiet_revenue": 962500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 29.43425076452599}
priority 60
2026-04-25T11:36:31
WARNING
2025-12
new
28 customers gone quiet — ₹22.93L at risk
₹2,293,000

These 28 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹22.93L (70.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 28, "quiet_revenue": 2293000.0, "monthly_revenue": 272500.0, "pct_of_annualised": 70.1223241590214}
priority 60
2026-04-25T11:36:29
WARNING
2025-12
new
27 customers gone quiet — ₹21.13L at risk
₹2,113,000

These 27 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹21.13L (64.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 27, "quiet_revenue": 2113000.0, "monthly_revenue": 272500.0, "pct_of_annualised": 64.61773700305811}
priority 60
2026-04-25T11:34:29
WARNING
2025-12
new
23 customers gone quiet — ₹15.86L at risk
₹1,585,500

These 23 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹15.86L (48.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 23, "quiet_revenue": 1585500.0, "monthly_revenue": 272500.0, "pct_of_annualised": 48.48623853211009}
priority 60
2026-04-25T11:26:12
WARNING
2025-12
new
25 customers gone quiet — ₹12.70L at risk
₹1,270,000

These 25 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹12.70L (38.8% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 25, "quiet_revenue": 1270000.0, "monthly_revenue": 272500.0, "pct_of_annualised": 38.837920489296636}
priority 60
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