F
Acuere Consultancy

Alert history · audit trail

Immutable snapshots of this alert's state every time it was evaluated or its lifecycle changed. Rows are never mutated — each snapshot is the exact numbers / title / body captured at that instant, so you can go back and verify "what did we see when we acted on this?"

15 customers gone quiet — ₹5.62L at risk

Current state · WARNING · new

Rule
growth.churn_risk
Category
growth
Amount at risk
₹562,500
First triggered
2026-04-22T18:27:27

Snapshots · 19 recorded states

Most recent first. Click any row to see full detail of that state.

2026-04-25T14:21:10
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:48:59
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:41:59
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:20:49
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:20:44
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:19:31
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:18:40
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:18:08
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:16:38
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:16:09
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:13:40
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:12:18
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:11:33
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:11:22
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:10:46
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T13:03:13
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T12:24:46
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-25T11:52:49
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
2026-04-22T18:27:27
WARNING
2024-04
new
15 customers gone quiet — ₹5.62L at risk
₹562,500

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict
Latent churn — former paying customers have stopped buying.
Recommended action
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
Data context at snapshot
{"quiet_count": 15, "quiet_revenue": 562500.0, "monthly_revenue": 25000.0, "pct_of_annualised": 187.5}
priority 60
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