Acuere Consultancy

Alerts

What needs your attention · ranked by impact and urgency. Every alert cites the rule that fired it and the numbers that triggered it.

Impact & Outcomes

Critical

Act today

Warning

This week

Info

Awareness

Positive

Worth noting

Status: Active (156) All Resolved | Severity: All Critical Warning

Category: All liquidity solvency receivables payables margin returns concentration growth inventory compliance data quality

Period: | View: By rule (deduped) By period Flat last run: 29 rules · 0 new · 5 updated · 0 auto-resolved

2026-03

· 2 alerts

WARNING 2026-03 liquidity · ₹567,264 at stake priority 60

Cash runway down to 5.6 months

₹5.33L bank ÷ ₹94.5k/month burn = 5.6 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 5.64 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-22T18:17:18
      
        Audit history →

WARNING 2026-03 growth · ₹2,538,000 at stake priority 60

30 customers gone quiet — ₹25.38L at risk

These 30 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹25.38L (58.3% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 30

Historical revenue at risk ₹2,538,000

Monthly revenue ₹362,500

% of annualised 58.3%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:17:18
      
        Audit history →

2026-02

· 2 alerts

WARNING 2026-02 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (13.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹358,500

% of annualised 13.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T12:23:01
      
        Audit history →

WARNING 2026-02 liquidity · ₹53,720 at stake priority 18

Bank balance down 11% vs prior period

₹4.67L → ₹4.14L (2026-01 → 2026-02).

Verdict

Worth a look — find the cause before it repeats.

Evidence · the numbers this rule fired on confidence: high

Prior bank balance ₹467,444

Current bank balance ₹413,724

Drop % -11.5%

Why this threshold?

Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 4 times click to expand

2026-02 2025-05 2025-02 2024-12

Period	Severity	Status	Amount
2026-02	WARNING	new	₹53,720
2025-05	WARNING	new	₹56,550
2025-02	WARNING	new	₹41,210
2024-12	WARNING	new	₹38,874

Do this

Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).

      rule liquidity.cash_decline_warning · triggered 2026-04-25T12:23:01
      
        Audit history →

2026-01

· 3 alerts

WARNING 2026-01 liquidity · ₹628,686 at stake priority 60

Cash runway down to 4.5 months

₹4.67L bank ÷ ₹1.05L/month burn = 4.5 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 4.46 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-25T11:39:53
      
        Audit history →

WARNING 2026-01 receivables · ₹435,950 at stake priority 60

DSO at 67 days — watch this

Above 60 days is the watch zone. Early signal of a collections problem.

Verdict

Collections machinery needs a tune-up.

Why this threshold?

DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 5 times click to expand

2026-01 2025-12 2025-10 2025-09 2025-03

Period	Severity	Status	Amount
2026-01	WARNING	new	₹435,950
2025-12	WARNING	new	₹557,551
2025-10	WARNING	new	₹537,491
2025-09	WARNING	new	₹435,661
2025-03	WARNING	new	₹304,201

Do this

Run a weekly AR review until DSO pulls back under 55.

      rule receivables.dso_warning · triggered 2026-04-25T11:39:53
      
        Audit history →

WARNING 2026-01 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹202,500

% of annualised 23.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:53
      
        Audit history →

2025-12

· 2 alerts

WARNING 2025-12 receivables · ₹557,551 at stake priority 60

DSO at 63 days — watch this

Above 60 days is the watch zone. Early signal of a collections problem.

Verdict

Collections machinery needs a tune-up.

Why this threshold?

DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 5 times click to expand

2026-01 2025-12 2025-10 2025-09 2025-03

Period	Severity	Status	Amount
2026-01	WARNING	new	₹435,950
2025-12	WARNING	new	₹557,551
2025-10	WARNING	new	₹537,491
2025-09	WARNING	new	₹435,661
2025-03	WARNING	new	₹304,201

Do this

Run a weekly AR review until DSO pulls back under 55.

      rule receivables.dso_warning · triggered 2026-04-25T11:26:12
      
        Audit history →

WARNING 2025-12 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹272,500

% of annualised 17.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:12
      
        Audit history →

2025-11

· 2 alerts

WARNING 2025-11 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.0% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹180,000

% of annualised 26.0%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:40:00
      
        Audit history →

WARNING 2025-11 receivables priority 60

DSO climbed 26 days vs 2025-10

Prior period ~63 days → now 88 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:40:00
      
        Audit history →

2025-10

· 2 alerts

WARNING 2025-10 receivables · ₹537,491 at stake priority 60

DSO at 63 days — watch this

Above 60 days is the watch zone. Early signal of a collections problem.

Verdict

Collections machinery needs a tune-up.

Why this threshold?

DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 5 times click to expand

2026-01 2025-12 2025-10 2025-09 2025-03

Period	Severity	Status	Amount
2026-01	WARNING	new	₹435,950
2025-12	WARNING	new	₹557,551
2025-10	WARNING	new	₹537,491
2025-09	WARNING	new	₹435,661
2025-03	WARNING	new	₹304,201

Do this

Run a weekly AR review until DSO pulls back under 55.

      rule receivables.dso_warning · triggered 2026-04-25T11:39:50
      
        Audit history →

WARNING 2025-10 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹265,500

% of annualised 17.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:50
      
        Audit history →

2025-09

· 2 alerts

WARNING 2025-09 receivables · ₹435,661 at stake priority 60

DSO at 75 days — watch this

Above 60 days is the watch zone. Early signal of a collections problem.

Verdict

Collections machinery needs a tune-up.

Why this threshold?

DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 5 times click to expand

2026-01 2025-12 2025-10 2025-09 2025-03

Period	Severity	Status	Amount
2026-01	WARNING	new	₹435,950
2025-12	WARNING	new	₹557,551
2025-10	WARNING	new	₹537,491
2025-09	WARNING	new	₹435,661
2025-03	WARNING	new	₹304,201

Do this

Run a weekly AR review until DSO pulls back under 55.

      rule receivables.dso_warning · triggered 2026-04-25T11:26:14
      
        Audit history →

WARNING 2025-09 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.8% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹175,000

% of annualised 26.8%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:14
      
        Audit history →

2025-08

· 2 alerts

WARNING 2025-08 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (24.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹192,000

% of annualised 24.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:58
      
        Audit history →

WARNING 2025-08 receivables priority 60

DSO climbed 36 days vs 2025-07

Prior period ~43 days → now 79 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:35:58
      
        Audit history →

2025-07

· 1 alert

WARNING 2025-07 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (11.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹400,000

% of annualised 11.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:57
      
        Audit history →

2025-06

· 2 alerts

WARNING 2025-06 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (39.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹120,000

% of annualised 39.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:34:23
      
        Audit history →

WARNING 2025-06 growth · ₹15,000 at stake priority 15

Revenue down 11.1% vs 2025-05

₹1.35L → ₹1.20L. Watch the trajectory over the next month.

Verdict

Revenue softening — worth investigating before it becomes a trend.

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 2 times click to expand

2025-06 2024-09

Period	Severity	Status	Amount
2025-06	WARNING	new	₹15,000
2024-09	WARNING	new	₹73,000

Do this

Check whether this is a one-off or the start of a pattern. Pipeline review this week.

      rule growth.revenue_drop_warning · triggered 2026-04-25T11:34:23
      
        Audit history →

2025-05

· 3 alerts

WARNING 2025-05 liquidity · ₹212,890 at stake priority 60

Cash runway down to 5.0 months

₹1.79L bank ÷ ₹35.5k/month burn = 5.0 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 5.03 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-23T08:27:14
      
        Audit history →

WARNING 2025-05 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (34.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹135,000

% of annualised 34.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T08:27:14
      
        Audit history →

WARNING 2025-05 liquidity · ₹56,550 at stake priority 50

Bank balance down 24% vs prior period

₹2.35L → ₹1.79L (2025-04 → 2025-05).

Verdict

Worth a look — find the cause before it repeats.

Evidence · the numbers this rule fired on confidence: high

Prior bank balance ₹235,092

Current bank balance ₹178,542

Drop % -24.1%

Why this threshold?

Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 4 times click to expand

2026-02 2025-05 2025-02 2024-12

Period	Severity	Status	Amount
2026-02	WARNING	new	₹53,720
2025-05	WARNING	new	₹56,550
2025-02	WARNING	new	₹41,210
2024-12	WARNING	new	₹38,874

Do this

Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).

      rule liquidity.cash_decline_warning · triggered 2026-04-23T08:27:14
      
        Audit history →

2025-04

· 1 alert

WARNING 2025-04 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹170,000

% of annualised 27.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T08:27:09
      
        Audit history →

2025-03

· 2 alerts

WARNING 2025-03 receivables · ₹304,201 at stake priority 60

DSO at 67 days — watch this

Above 60 days is the watch zone. Early signal of a collections problem.

Verdict

Collections machinery needs a tune-up.

Why this threshold?

DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 5 times click to expand

2026-01 2025-12 2025-10 2025-09 2025-03

Period	Severity	Status	Amount
2026-01	WARNING	new	₹435,950
2025-12	WARNING	new	₹557,551
2025-10	WARNING	new	₹537,491
2025-09	WARNING	new	₹435,661
2025-03	WARNING	new	₹304,201

Do this

Run a weekly AR review until DSO pulls back under 55.

      rule receivables.dso_warning · triggered 2026-04-22T18:27:47
      
        Audit history →

WARNING 2025-03 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (33.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹140,000

% of annualised 33.5%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:47
      
        Audit history →

2025-02

· 4 alerts

WARNING 2025-02 liquidity · ₹299,340 at stake priority 60

Cash runway down to 4.4 months

₹2.21L bank ÷ ₹49.9k/month burn = 4.4 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 4.43 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-23T09:18:29
      
        Audit history →

WARNING 2025-02 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (117.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹40,000

% of annualised 117.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T09:18:29
      
        Audit history →

WARNING 2025-02 receivables priority 60

DSO climbed 174 days vs 2025-01

Prior period ~78 days → now 252 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-23T09:18:29
      
        Audit history →

WARNING 2025-02 liquidity · ₹41,210 at stake priority 60

Bank balance down 16% vs prior period

₹2.62L → ₹2.21L (2025-01 → 2025-02).

Verdict

Worth a look — find the cause before it repeats.

Evidence · the numbers this rule fired on confidence: high

Prior bank balance ₹262,250

Current bank balance ₹221,040

Drop % -15.7%

Why this threshold?

Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 4 times click to expand

2026-02 2025-05 2025-02 2024-12

Period	Severity	Status	Amount
2026-02	WARNING	new	₹53,720
2025-05	WARNING	new	₹56,550
2025-02	WARNING	new	₹41,210
2024-12	WARNING	new	₹38,874

Do this

Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).

      rule liquidity.cash_decline_warning · triggered 2026-04-23T09:18:29
      
        Audit history →

2025-01

· 3 alerts

WARNING 2025-01 liquidity · ₹296,700 at stake priority 60

Cash runway down to 5.3 months

₹2.62L bank ÷ ₹49.5k/month burn = 5.3 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 5.30 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-25T11:35:56
      
        Audit history →

WARNING 2025-01 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (28.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹165,000

% of annualised 28.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:56
      
        Audit history →

WARNING 2025-01 receivables priority 60

DSO climbed 22 days vs 2024-12

Prior period ~55 days → now 78 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:35:56
      
        Audit history →

2024-12

· 4 alerts

WARNING 2024-12 liquidity · ₹291,900 at stake priority 60

Cash runway down to 5.0 months

₹2.43L bank ÷ ₹48.6k/month burn = 5.0 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 4.99 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-25T11:36:38
      
        Audit history →

WARNING 2024-12 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.8% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹215,000

% of annualised 21.8%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:38
      
        Audit history →

WARNING 2024-12 receivables priority 60

DSO climbed 31 days vs 2024-11

Prior period ~24 days → now 55 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:36:38
      
        Audit history →

WARNING 2024-12 liquidity · ₹38,874 at stake priority 22

Bank balance down 14% vs prior period

₹2.82L → ₹2.43L (2024-11 → 2024-12).

Verdict

Worth a look — find the cause before it repeats.

Evidence · the numbers this rule fired on confidence: high

Prior bank balance ₹281,564

Current bank balance ₹242,690

Drop % -13.8%

Why this threshold?

Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 4 times click to expand

2026-02 2025-05 2025-02 2024-12

Period	Severity	Status	Amount
2026-02	WARNING	new	₹53,720
2025-05	WARNING	new	₹56,550
2025-02	WARNING	new	₹41,210
2024-12	WARNING	new	₹38,874

Do this

Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).

      rule liquidity.cash_decline_warning · triggered 2026-04-25T11:36:38
      
        Audit history →

2024-11

· 1 alert

WARNING 2024-11 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹282,500

% of annualised 16.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:51
      
        Audit history →

2024-10

· 2 alerts

WARNING 2024-10 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (20.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹230,000

% of annualised 20.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:55
      
        Audit history →

WARNING 2024-10 receivables priority 60

DSO climbed 31 days vs 2024-09

Prior period ~25 days → now 56 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:39:55
      
        Audit history →

2024-09

· 3 alerts

WARNING 2024-09 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (15.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹310,000

% of annualised 15.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:09
      
        Audit history →

WARNING 2024-09 margin priority 60

EBITDA margin slipped 4.0 pts to 34.0%

Previous period: 38.1%. Watch next month.

Verdict

Margin trending down — catch the cause early.

Evidence · the numbers this rule fired on confidence: high

Prev Pct 38.07

Cur Pct 34.02

Delta Pts -4.05

Cur Rev 310,000.00

Prev Rev 383,000.00

Cur Ebitda 105,462.00

Prev Ebitda 145,800.00

Why this threshold?

2–5pt drop is larger than typical monthly noise for a stable business; catches margin erosion early.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

Do this

Review which expense category grew fastest. Check for one-off vs systemic.

      rule margin.ebitda_compression_warning · triggered 2026-04-25T11:26:09
      
        Audit history →

WARNING 2024-09 growth · ₹73,000 at stake priority 28

Revenue down 19.1% vs 2024-08

₹3.83L → ₹3.10L. Watch the trajectory over the next month.

Verdict

Revenue softening — worth investigating before it becomes a trend.

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 2 times click to expand

2025-06 2024-09

Period	Severity	Status	Amount
2025-06	WARNING	new	₹15,000
2024-09	WARNING	new	₹73,000

Do this

Check whether this is a one-off or the start of a pattern. Pipeline review this week.

      rule growth.revenue_drop_warning · triggered 2026-04-25T11:26:09
      
        Audit history →

2024-08

· 1 alert

WARNING 2024-08 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹383,000

% of annualised 12.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:02
      
        Audit history →

2024-07

· 2 alerts

WARNING 2024-07 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹170,000

% of annualised 27.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:00
      
        Audit history →

WARNING 2024-07 receivables priority 60

DSO climbed 26 days vs 2024-06

Prior period ~10 days → now 36 days.

Verdict

Customers taking longer to pay — collections need a push.

Why this threshold?

10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2025-11 2025-08 2025-02 2025-01 2024-12 2024-10

Period	Severity	Status	Amount
2025-11	WARNING	new	—
2025-08	WARNING	new	—
2025-02	WARNING	new	—
2025-01	WARNING	new	—
2024-12	WARNING	new	—
2024-10	WARNING	new	—

Do this

Weekly AR review. Target the top 3 overdue accounts.

      rule receivables.dso_trending_up · triggered 2026-04-25T11:36:00
      
        Audit history →

2024-06

· 2 alerts

WARNING 2024-06 liquidity · ₹433,500 at stake priority 60

Cash runway down to 3.3 months

₹2.38L bank ÷ ₹72.3k/month burn = 3.3 months. Comfort zone is 6+ months.

Verdict

Runway shrinking — tighten receivables and plan the next raise.

Evidence · the numbers this rule fired on confidence: medium

Runway (months) 3.29 mo

Why this threshold?

3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-01 2025-05 2025-02 2025-01 2024-12

Period	Severity	Status	Amount
2026-03	WARNING	new	₹567,264
2026-01	WARNING	new	₹628,686
2025-05	WARNING	new	₹212,890
2025-02	WARNING	new	₹299,340
2025-01	WARNING	new	₹296,700
2024-12	WARNING	new	₹291,900

Do this

Set a 3-month plan: collections push + cost review + fundraise timing.

      rule liquidity.runway_warning · triggered 2026-04-25T11:36:09
      
        Audit history →

WARNING 2024-06 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹221,667

% of annualised 21.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:09
      
        Audit history →

2024-05

· 1 alert

WARNING 2024-05 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (46.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹100,000

% of annualised 46.9%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:38
      
        Audit history →

2024-04

· 1 alert

WARNING 2024-04 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹25,000

% of annualised 187.5%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹2,538,000
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:27
      
        Audit history →