WARNING
2026-02
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (13.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹358,500
% of annualised
13.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-11
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.0% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹180,000
% of annualised
26.0%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-11
receivables
priority 60
DSO climbed 26 days vs 2025-10
Prior period ~63 days → now 88 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:40:00
Audit history →
WARNING
2024-10
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (20.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹230,000
% of annualised
20.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-10
receivables
priority 60
DSO climbed 31 days vs 2024-09
Prior period ~25 days → now 56 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:39:55
Audit history →
WARNING
2026-01
liquidity
· ₹628,686 at stake
priority 60
Cash runway down to 4.5 months
₹4.67L bank ÷ ₹1.05L/month burn = 4.5 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-25T11:39:53
Audit history →
WARNING
2026-01
receivables
· ₹435,950 at stake
priority 60
DSO at 67 days — watch this
Above 60 days is the watch zone. Early signal of a collections problem.
Verdict
Collections machinery needs a tune-up.
Why this threshold?
DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 5 times
click to expand
2026-01
2025-12
2025-10
2025-09
2025-03
| Period |
Severity |
Status |
Amount |
| 2026-01 |
WARNING |
new |
₹435,950
|
| 2025-12 |
WARNING |
new |
₹557,551
|
| 2025-10 |
WARNING |
new |
₹537,491
|
| 2025-09 |
WARNING |
new |
₹435,661
|
| 2025-03 |
WARNING |
new |
₹304,201
|
Do this
Run a weekly AR review until DSO pulls back under 55.
rule receivables.dso_warning · triggered 2026-04-25T11:39:53
Audit history →
WARNING
2026-01
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹202,500
% of annualised
23.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-11
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹282,500
% of annualised
16.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-10
receivables
· ₹537,491 at stake
priority 60
DSO at 63 days — watch this
Above 60 days is the watch zone. Early signal of a collections problem.
Verdict
Collections machinery needs a tune-up.
Why this threshold?
DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 5 times
click to expand
2026-01
2025-12
2025-10
2025-09
2025-03
| Period |
Severity |
Status |
Amount |
| 2026-01 |
WARNING |
new |
₹435,950
|
| 2025-12 |
WARNING |
new |
₹557,551
|
| 2025-10 |
WARNING |
new |
₹537,491
|
| 2025-09 |
WARNING |
new |
₹435,661
|
| 2025-03 |
WARNING |
new |
₹304,201
|
Do this
Run a weekly AR review until DSO pulls back under 55.
rule receivables.dso_warning · triggered 2026-04-25T11:39:50
Audit history →
WARNING
2025-10
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹265,500
% of annualised
17.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-12
liquidity
· ₹291,900 at stake
priority 60
Cash runway down to 5.0 months
₹2.43L bank ÷ ₹48.6k/month burn = 5.0 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-25T11:36:38
Audit history →
WARNING
2024-12
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.8% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹215,000
% of annualised
21.8%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-12
receivables
priority 60
DSO climbed 31 days vs 2024-11
Prior period ~24 days → now 55 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:36:38
Audit history →
WARNING
2024-06
liquidity
· ₹433,500 at stake
priority 60
Cash runway down to 3.3 months
₹2.38L bank ÷ ₹72.3k/month burn = 3.3 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-25T11:36:09
Audit history →
WARNING
2024-06
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹221,667
% of annualised
21.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-08
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹383,000
% of annualised
12.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-07
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹170,000
% of annualised
27.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-07
receivables
priority 60
DSO climbed 26 days vs 2024-06
Prior period ~10 days → now 36 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:36:00
Audit history →
WARNING
2025-08
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (24.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹192,000
% of annualised
24.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-08
receivables
priority 60
DSO climbed 36 days vs 2025-07
Prior period ~43 days → now 79 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:35:58
Audit history →
WARNING
2025-07
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (11.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹400,000
% of annualised
11.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-01
liquidity
· ₹296,700 at stake
priority 60
Cash runway down to 5.3 months
₹2.62L bank ÷ ₹49.5k/month burn = 5.3 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-25T11:35:56
Audit history →
WARNING
2025-01
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (28.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹165,000
% of annualised
28.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-01
receivables
priority 60
DSO climbed 22 days vs 2024-12
Prior period ~55 days → now 78 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-25T11:35:56
Audit history →
WARNING
2025-06
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (39.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹120,000
% of annualised
39.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-09
receivables
· ₹435,661 at stake
priority 60
DSO at 75 days — watch this
Above 60 days is the watch zone. Early signal of a collections problem.
Verdict
Collections machinery needs a tune-up.
Why this threshold?
DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 5 times
click to expand
2026-01
2025-12
2025-10
2025-09
2025-03
| Period |
Severity |
Status |
Amount |
| 2026-01 |
WARNING |
new |
₹435,950
|
| 2025-12 |
WARNING |
new |
₹557,551
|
| 2025-10 |
WARNING |
new |
₹537,491
|
| 2025-09 |
WARNING |
new |
₹435,661
|
| 2025-03 |
WARNING |
new |
₹304,201
|
Do this
Run a weekly AR review until DSO pulls back under 55.
rule receivables.dso_warning · triggered 2026-04-25T11:26:14
Audit history →
WARNING
2025-09
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.8% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹175,000
% of annualised
26.8%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-12
receivables
· ₹557,551 at stake
priority 60
DSO at 63 days — watch this
Above 60 days is the watch zone. Early signal of a collections problem.
Verdict
Collections machinery needs a tune-up.
Why this threshold?
DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 5 times
click to expand
2026-01
2025-12
2025-10
2025-09
2025-03
| Period |
Severity |
Status |
Amount |
| 2026-01 |
WARNING |
new |
₹435,950
|
| 2025-12 |
WARNING |
new |
₹557,551
|
| 2025-10 |
WARNING |
new |
₹537,491
|
| 2025-09 |
WARNING |
new |
₹435,661
|
| 2025-03 |
WARNING |
new |
₹304,201
|
Do this
Run a weekly AR review until DSO pulls back under 55.
rule receivables.dso_warning · triggered 2026-04-25T11:26:12
Audit history →
WARNING
2025-12
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹272,500
% of annualised
17.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-09
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (15.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹310,000
% of annualised
15.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-09
margin
priority 60
EBITDA margin slipped 4.0 pts to 34.0%
Previous period: 38.1%. Watch next month.
Verdict
Margin trending down — catch the cause early.
Evidence · the numbers this rule fired on
confidence: high
Prev Pct
38.07
Cur Pct
34.02
Delta Pts
-4.05
Cur Rev
310,000.00
Prev Rev
383,000.00
Cur Ebitda
105,462.00
Prev Ebitda
145,800.00
Why this threshold?
2–5pt drop is larger than typical monthly noise for a stable business; catches margin erosion early.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Review which expense category grew fastest. Check for one-off vs systemic.
rule margin.ebitda_compression_warning · triggered 2026-04-25T11:26:09
Audit history →
WARNING
2025-02
liquidity
· ₹299,340 at stake
priority 60
Cash runway down to 4.4 months
₹2.21L bank ÷ ₹49.9k/month burn = 4.4 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-23T09:18:29
Audit history →
WARNING
2025-02
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (117.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹40,000
% of annualised
117.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-02
receivables
priority 60
DSO climbed 174 days vs 2025-01
Prior period ~78 days → now 252 days.
Verdict
Customers taking longer to pay — collections need a push.
Why this threshold?
10-day MoM climb is materially faster than seasonal drift — catches a trend before it becomes structural.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2025-11
2025-08
2025-02
2025-01
2024-12
2024-10
| Period |
Severity |
Status |
Amount |
| 2025-11 |
WARNING |
new |
—
|
| 2025-08 |
WARNING |
new |
—
|
| 2025-02 |
WARNING |
new |
—
|
| 2025-01 |
WARNING |
new |
—
|
| 2024-12 |
WARNING |
new |
—
|
| 2024-10 |
WARNING |
new |
—
|
Do this
Weekly AR review. Target the top 3 overdue accounts.
rule receivables.dso_trending_up · triggered 2026-04-23T09:18:29
Audit history →
WARNING
2025-02
liquidity
· ₹41,210 at stake
priority 60
Bank balance down 16% vs prior period
₹2.62L → ₹2.21L (2025-01 → 2025-02).
Verdict
Worth a look — find the cause before it repeats.
Evidence · the numbers this rule fired on
confidence: high
Prior bank balance
₹262,250
Current bank balance
₹221,040
Drop %
-15.7%
Why this threshold?
Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 4 times
click to expand
2026-02
2025-05
2025-02
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-02 |
WARNING |
new |
₹53,720
|
| 2025-05 |
WARNING |
new |
₹56,550
|
| 2025-02 |
WARNING |
new |
₹41,210
|
| 2024-12 |
WARNING |
new |
₹38,874
|
Do this
Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).
rule liquidity.cash_decline_warning · triggered 2026-04-23T09:18:29
Audit history →
WARNING
2025-05
liquidity
· ₹212,890 at stake
priority 60
Cash runway down to 5.0 months
₹1.79L bank ÷ ₹35.5k/month burn = 5.0 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-23T08:27:14
Audit history →
WARNING
2025-05
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (34.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹135,000
% of annualised
34.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-04
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹170,000
% of annualised
27.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-03
receivables
· ₹304,201 at stake
priority 60
DSO at 67 days — watch this
Above 60 days is the watch zone. Early signal of a collections problem.
Verdict
Collections machinery needs a tune-up.
Why this threshold?
DSO > 75 days is >2.5× the typical 30-day credit cycle for services-SMB; signals a real collections problem.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 5 times
click to expand
2026-01
2025-12
2025-10
2025-09
2025-03
| Period |
Severity |
Status |
Amount |
| 2026-01 |
WARNING |
new |
₹435,950
|
| 2025-12 |
WARNING |
new |
₹557,551
|
| 2025-10 |
WARNING |
new |
₹537,491
|
| 2025-09 |
WARNING |
new |
₹435,661
|
| 2025-03 |
WARNING |
new |
₹304,201
|
Do this
Run a weekly AR review until DSO pulls back under 55.
rule receivables.dso_warning · triggered 2026-04-22T18:27:47
Audit history →
WARNING
2025-03
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (33.5% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹140,000
% of annualised
33.5%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-05
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (46.9% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹100,000
% of annualised
46.9%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-04
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹25,000
% of annualised
187.5%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2026-03
liquidity
· ₹567,264 at stake
priority 60
Cash runway down to 5.6 months
₹5.33L bank ÷ ₹94.5k/month burn = 5.6 months. Comfort zone is 6+ months.
Verdict
Runway shrinking — tighten receivables and plan the next raise.
Evidence · the numbers this rule fired on
confidence: medium
Why this threshold?
3 months is the minimum time to execute a capital raise or major cost cut. Below that, typical options narrow to distress moves.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-05
2025-02
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹567,264
|
| 2026-01 |
WARNING |
new |
₹628,686
|
| 2025-05 |
WARNING |
new |
₹212,890
|
| 2025-02 |
WARNING |
new |
₹299,340
|
| 2025-01 |
WARNING |
new |
₹296,700
|
| 2024-12 |
WARNING |
new |
₹291,900
|
Do this
Set a 3-month plan: collections push + cost review + fundraise timing.
rule liquidity.runway_warning · triggered 2026-04-22T18:17:18
Audit history →
WARNING
2026-03
growth
· ₹2,293,000 at stake
priority 60
28 customers gone quiet — ₹22.93L at risk
These 28 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹22.93L (52.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
28
Historical revenue at risk
₹2,293,000
Monthly revenue
₹362,500
% of annualised
52.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-05
liquidity
· ₹56,550 at stake
priority 50
Bank balance down 24% vs prior period
₹2.35L → ₹1.79L (2025-04 → 2025-05).
Verdict
Worth a look — find the cause before it repeats.
Evidence · the numbers this rule fired on
confidence: high
Prior bank balance
₹235,092
Current bank balance
₹178,542
Drop %
-24.1%
Why this threshold?
Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 4 times
click to expand
2026-02
2025-05
2025-02
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-02 |
WARNING |
new |
₹53,720
|
| 2025-05 |
WARNING |
new |
₹56,550
|
| 2025-02 |
WARNING |
new |
₹41,210
|
| 2024-12 |
WARNING |
new |
₹38,874
|
Do this
Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).
rule liquidity.cash_decline_warning · triggered 2026-04-23T08:27:14
Audit history →
WARNING
2024-09
growth
· ₹73,000 at stake
priority 28
Revenue down 19.1% vs 2024-08
₹3.83L → ₹3.10L. Watch the trajectory over the next month.
Verdict
Revenue softening — worth investigating before it becomes a trend.
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 2 times
click to expand
2025-06
2024-09
| Period |
Severity |
Status |
Amount |
| 2025-06 |
WARNING |
new |
₹15,000
|
| 2024-09 |
WARNING |
new |
₹73,000
|
Do this
Check whether this is a one-off or the start of a pattern. Pipeline review this week.
rule growth.revenue_drop_warning · triggered 2026-04-25T11:26:09
Audit history →
WARNING
2024-12
liquidity
· ₹38,874 at stake
priority 22
Bank balance down 14% vs prior period
₹2.82L → ₹2.43L (2024-11 → 2024-12).
Verdict
Worth a look — find the cause before it repeats.
Evidence · the numbers this rule fired on
confidence: high
Prior bank balance
₹281,564
Current bank balance
₹242,690
Drop %
-13.8%
Why this threshold?
Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 4 times
click to expand
2026-02
2025-05
2025-02
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-02 |
WARNING |
new |
₹53,720
|
| 2025-05 |
WARNING |
new |
₹56,550
|
| 2025-02 |
WARNING |
new |
₹41,210
|
| 2024-12 |
WARNING |
new |
₹38,874
|
Do this
Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).
rule liquidity.cash_decline_warning · triggered 2026-04-25T11:36:38
Audit history →
WARNING
2026-02
liquidity
· ₹53,720 at stake
priority 18
Bank balance down 11% vs prior period
₹4.67L → ₹4.14L (2026-01 → 2026-02).
Verdict
Worth a look — find the cause before it repeats.
Evidence · the numbers this rule fired on
confidence: high
Prior bank balance
₹467,444
Current bank balance
₹413,724
Drop %
-11.5%
Why this threshold?
Bank-balance drop > 25% in a single period is larger than normal monthly noise — points to real cash outflow that needs diagnosis.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 4 times
click to expand
2026-02
2025-05
2025-02
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-02 |
WARNING |
new |
₹53,720
|
| 2025-05 |
WARNING |
new |
₹56,550
|
| 2025-02 |
WARNING |
new |
₹41,210
|
| 2024-12 |
WARNING |
new |
₹38,874
|
Do this
Review Cash Flow Statement — identify the outflow category (vendor payments, partner drawings, capex, tax).
rule liquidity.cash_decline_warning · triggered 2026-04-25T12:23:01
Audit history →
WARNING
2025-06
growth
· ₹15,000 at stake
priority 15
Revenue down 11.1% vs 2025-05
₹1.35L → ₹1.20L. Watch the trajectory over the next month.
Verdict
Revenue softening — worth investigating before it becomes a trend.
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 2 times
click to expand
2025-06
2024-09
| Period |
Severity |
Status |
Amount |
| 2025-06 |
WARNING |
new |
₹15,000
|
| 2024-09 |
WARNING |
new |
₹73,000
|
Do this
Check whether this is a one-off or the start of a pattern. Pipeline review this week.
rule growth.revenue_drop_warning · triggered 2026-04-25T11:34:23
Audit history →