Acuere Consultancy

Alerts

What needs your attention · ranked by impact and urgency. Every alert cites the rule that fired it and the numbers that triggered it.

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Critical

Act today

Warning

This week

Info

Awareness

Positive

Worth noting

Status: Active (156) All Resolved | Severity: All Critical Warning

Category: All liquidity solvency receivables payables margin returns concentration growth inventory compliance data quality

Period: | View: By rule (deduped) By period Flat last run: 29 rules · 0 new · 5 updated · 0 auto-resolved

2026-03

· 1 alert

WARNING 2026-03 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹362,500

% of annualised 12.9%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:17:18
      
        Audit history →

2026-02

· 2 alerts

WARNING 2026-02 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (13.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹358,500

% of annualised 13.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T12:23:01
      
        Audit history →

SUCCESS 2026-02 growth priority 15

Revenue up 77.0% vs 2026-01

₹2.02L → ₹3.58L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T12:23:01
      
        Audit history →

2026-01

· 2 alerts

CRITICAL 2026-01 growth · ₹70,000 at stake priority 69

Revenue fell 25.7% vs 2025-12

Net revenue dropped from ₹2.73L to ₹2.02L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 202,500.00

Prior period ₹272,500

% change -25.7%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:39:53
      
        Audit history →

WARNING 2026-01 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹202,500

% of annualised 23.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:53
      
        Audit history →

2025-12

· 2 alerts

WARNING 2025-12 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹272,500

% of annualised 17.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:12
      
        Audit history →

SUCCESS 2025-12 growth priority 15

Revenue up 51.4% vs 2025-11

₹1.80L → ₹2.73L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:26:12
      
        Audit history →

2025-11

· 2 alerts

CRITICAL 2025-11 growth · ₹85,500 at stake priority 95

Revenue fell 32.2% vs 2025-10

Net revenue dropped from ₹2.65L to ₹1.80L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 180,000.00

Prior period ₹265,500

% change -32.2%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:40:00
      
        Audit history →

WARNING 2025-11 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.0% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹180,000

% of annualised 26.0%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:40:00
      
        Audit history →

2025-10

· 2 alerts

WARNING 2025-10 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹265,500

% of annualised 17.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:50
      
        Audit history →

SUCCESS 2025-10 growth priority 15

Revenue up 51.7% vs 2025-09

₹1.75L → ₹2.65L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:39:50
      
        Audit history →

2025-09

· 1 alert

WARNING 2025-09 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.8% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹175,000

% of annualised 26.8%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:14
      
        Audit history →

2025-08

· 2 alerts

CRITICAL 2025-08 growth · ₹208,000 at stake priority 100

Revenue fell 52.0% vs 2025-07

Net revenue dropped from ₹4.00L to ₹1.92L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 192,000.00

Prior period ₹400,000

% change -52.0%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:35:58
      
        Audit history →

WARNING 2025-08 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (24.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹192,000

% of annualised 24.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:58
      
        Audit history →

2025-07

· 2 alerts

WARNING 2025-07 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (11.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹400,000

% of annualised 11.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:57
      
        Audit history →

SUCCESS 2025-07 growth priority 15

Revenue up 233.3% vs 2025-06

₹1.20L → ₹4.00L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:35:57
      
        Audit history →

2025-06

· 2 alerts

WARNING 2025-06 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (39.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹120,000

% of annualised 39.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:34:23
      
        Audit history →

WARNING 2025-06 growth · ₹15,000 at stake priority 15

Revenue down 11.1% vs 2025-05

₹1.35L → ₹1.20L. Watch the trajectory over the next month.

Verdict

Revenue softening — worth investigating before it becomes a trend.

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 2 times click to expand

2025-06 2024-09

Period	Severity	Status	Amount
2025-06	WARNING	new	₹15,000
2024-09	WARNING	new	₹73,000

Do this

Check whether this is a one-off or the start of a pattern. Pipeline review this week.

      rule growth.revenue_drop_warning · triggered 2026-04-25T11:34:23
      
        Audit history →

2025-05

· 2 alerts

WARNING 2025-05 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (34.7% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹135,000

% of annualised 34.7%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T08:27:14
      
        Audit history →

CRITICAL 2025-05 growth · ₹35,000 at stake priority 52

Revenue fell 20.6% vs 2025-04

Net revenue dropped from ₹1.70L to ₹1.35L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 135,000.00

Prior period ₹170,000

% change -20.6%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-23T08:27:14
      
        Audit history →

2025-04

· 2 alerts

WARNING 2025-04 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹170,000

% of annualised 27.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T08:27:09
      
        Audit history →

SUCCESS 2025-04 growth priority 15

Revenue up 21.4% vs 2025-03

₹1.40L → ₹1.70L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-23T08:27:09
      
        Audit history →

2025-03

· 1 alert

WARNING 2025-03 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (33.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹140,000

% of annualised 33.5%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:47
      
        Audit history →

2025-02

· 1 alert

WARNING 2025-02 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (117.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹40,000

% of annualised 117.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-23T09:18:29
      
        Audit history →

2025-01

· 2 alerts

CRITICAL 2025-01 growth · ₹50,000 at stake priority 61

Revenue fell 23.3% vs 2024-12

Net revenue dropped from ₹2.15L to ₹1.65L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 165,000.00

Prior period ₹215,000

% change -23.3%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:35:56
      
        Audit history →

WARNING 2025-01 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (28.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹165,000

% of annualised 28.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:35:56
      
        Audit history →

2024-12

· 2 alerts

CRITICAL 2024-12 growth · ₹67,500 at stake priority 63

Revenue fell 23.9% vs 2024-11

Net revenue dropped from ₹2.83L to ₹2.15L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 215,000.00

Prior period ₹282,500

% change -23.9%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:36:38
      
        Audit history →

WARNING 2024-12 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.8% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹215,000

% of annualised 21.8%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:38
      
        Audit history →

2024-11

· 2 alerts

WARNING 2024-11 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹282,500

% of annualised 16.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:51
      
        Audit history →

SUCCESS 2024-11 growth priority 15

Revenue up 22.8% vs 2024-10

₹2.30L → ₹2.83L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:39:51
      
        Audit history →

2024-10

· 2 alerts

CRITICAL 2024-10 growth · ₹80,000 at stake priority 70

Revenue fell 25.8% vs 2024-09

Net revenue dropped from ₹3.10L to ₹2.30L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 230,000.00

Prior period ₹310,000

% change -25.8%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:39:55
      
        Audit history →

WARNING 2024-10 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (20.4% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹230,000

% of annualised 20.4%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:39:55
      
        Audit history →

2024-09

· 2 alerts

WARNING 2024-09 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (15.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹310,000

% of annualised 15.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:26:09
      
        Audit history →

WARNING 2024-09 growth · ₹73,000 at stake priority 28

Revenue down 19.1% vs 2024-08

₹3.83L → ₹3.10L. Watch the trajectory over the next month.

Verdict

Revenue softening — worth investigating before it becomes a trend.

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 2 times click to expand

2025-06 2024-09

Period	Severity	Status	Amount
2025-06	WARNING	new	₹15,000
2024-09	WARNING	new	₹73,000

Do this

Check whether this is a one-off or the start of a pattern. Pipeline review this week.

      rule growth.revenue_drop_warning · triggered 2026-04-25T11:26:09
      
        Audit history →

2024-08

· 2 alerts

WARNING 2024-08 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.2% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹383,000

% of annualised 12.2%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:02
      
        Audit history →

SUCCESS 2024-08 growth priority 15

Revenue up 125.3% vs 2024-07

₹1.70L → ₹3.83L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:36:02
      
        Audit history →

2024-07

· 2 alerts

CRITICAL 2024-07 growth · ₹51,667 at stake priority 61

Revenue fell 23.3% vs 2024-06

Net revenue dropped from ₹2.22L to ₹1.70L. A sudden double-digit drop is a red flag — chase it down before the next period closes.

Verdict

Revenue is falling fast — find the cause in segments, customers, or pipeline.

Evidence · the numbers this rule fired on confidence: high

Current 170,000.00

Prior period ₹221,667

% change -23.3%

Why this threshold?

MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-01 2025-11 2025-08 2025-05 2025-01 2024-12

Period	Severity	Status	Amount
2026-01	CRITICAL	new	₹70,000
2025-11	CRITICAL	new	₹85,500
2025-08	CRITICAL	new	₹208,000
2025-05	CRITICAL	new	₹35,000
2025-01	CRITICAL	new	₹50,000
2024-12	CRITICAL	new	₹67,500

Do this

Break revenue by customer & segment for the two periods. Identify which customers stopped buying.

      rule growth.revenue_drop_critical · triggered 2026-04-25T11:36:00
      
        Audit history →

WARNING 2024-07 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹170,000

% of annualised 27.6%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:00
      
        Audit history →

2024-06

· 2 alerts

WARNING 2024-06 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.1% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹221,667

% of annualised 21.1%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-25T11:36:09
      
        Audit history →

SUCCESS 2024-06 growth priority 15

Revenue up 121.7% vs 2024-05

₹1.00L → ₹2.22L — solid growth.

Verdict

Momentum is positive — understand what drove it so you can repeat.

Why this threshold?

15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-02 2025-12 2025-10 2025-07 2025-04 2024-11

Period	Severity	Status	Amount
2026-02	SUCCESS	new	—
2025-12	SUCCESS	new	—
2025-10	SUCCESS	new	—
2025-07	SUCCESS	new	—
2025-04	SUCCESS	new	—
2024-11	SUCCESS	new	—

Do this

Identify which 2-3 customers contributed most to the uplift; double down on them.

      rule growth.revenue_up · triggered 2026-04-25T11:36:09
      
        Audit history →

2024-05

· 1 alert

WARNING 2024-05 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (46.9% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹100,000

% of annualised 46.9%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:38
      
        Audit history →

2024-04

· 1 alert

WARNING 2024-04 growth · ₹562,500 at stake priority 60

15 customers gone quiet — ₹5.62L at risk

These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.

Verdict

Latent churn — former paying customers have stopped buying.

Evidence · the numbers this rule fired on confidence: high

Quiet customers 15

Historical revenue at risk ₹562,500

Monthly revenue ₹25,000

% of annualised 187.5%

Why this threshold?

3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.

You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.

History · this rule has fired 6 times click to expand

2026-03 2026-02 2026-01 2025-12 2025-11 2025-10

Period	Severity	Status	Amount
2026-03	WARNING	new	₹562,500
2026-02	WARNING	new	₹562,500
2026-01	WARNING	new	₹562,500
2025-12	WARNING	new	₹562,500
2025-11	WARNING	new	₹562,500
2025-10	WARNING	new	₹562,500

Do this

Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.

      rule growth.churn_risk · triggered 2026-04-22T18:27:27
      
        Audit history →