CRITICAL
2025-08
growth
· ₹208,000 at stake
priority 100
Revenue fell 52.0% vs 2025-07
Net revenue dropped from ₹4.00L to ₹1.92L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
192,000.00
Prior period
₹400,000
% change
-52.0%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:35:58
Audit history →
CRITICAL
2025-11
growth
· ₹85,500 at stake
priority 95
Revenue fell 32.2% vs 2025-10
Net revenue dropped from ₹2.65L to ₹1.80L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
180,000.00
Prior period
₹265,500
% change
-32.2%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:40:00
Audit history →
CRITICAL
2024-10
growth
· ₹80,000 at stake
priority 70
Revenue fell 25.8% vs 2024-09
Net revenue dropped from ₹3.10L to ₹2.30L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
230,000.00
Prior period
₹310,000
% change
-25.8%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:39:55
Audit history →
CRITICAL
2026-01
growth
· ₹70,000 at stake
priority 69
Revenue fell 25.7% vs 2025-12
Net revenue dropped from ₹2.73L to ₹2.02L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
202,500.00
Prior period
₹272,500
% change
-25.7%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:39:53
Audit history →
CRITICAL
2024-12
growth
· ₹67,500 at stake
priority 63
Revenue fell 23.9% vs 2024-11
Net revenue dropped from ₹2.83L to ₹2.15L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
215,000.00
Prior period
₹282,500
% change
-23.9%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:36:38
Audit history →
CRITICAL
2024-07
growth
· ₹51,667 at stake
priority 61
Revenue fell 23.3% vs 2024-06
Net revenue dropped from ₹2.22L to ₹1.70L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
170,000.00
Prior period
₹221,667
% change
-23.3%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:36:00
Audit history →
CRITICAL
2025-01
growth
· ₹50,000 at stake
priority 61
Revenue fell 23.3% vs 2024-12
Net revenue dropped from ₹2.15L to ₹1.65L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
165,000.00
Prior period
₹215,000
% change
-23.3%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-25T11:35:56
Audit history →
WARNING
2026-02
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (13.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹358,500
% of annualised
13.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-11
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.0% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹180,000
% of annualised
26.0%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-10
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (20.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹230,000
% of annualised
20.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2026-01
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (23.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹202,500
% of annualised
23.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-11
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (16.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹282,500
% of annualised
16.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-10
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹265,500
% of annualised
17.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-12
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.8% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹215,000
% of annualised
21.8%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-06
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (21.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹221,667
% of annualised
21.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-08
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (12.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹383,000
% of annualised
12.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-07
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹170,000
% of annualised
27.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-08
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (24.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹192,000
% of annualised
24.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-07
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (11.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹400,000
% of annualised
11.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-01
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (28.4% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹165,000
% of annualised
28.4%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-06
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (39.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹120,000
% of annualised
39.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-09
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (26.8% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹175,000
% of annualised
26.8%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-12
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (17.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹272,500
% of annualised
17.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-09
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (15.1% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹310,000
% of annualised
15.1%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-02
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (117.2% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹40,000
% of annualised
117.2%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-05
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (34.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹135,000
% of annualised
34.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-04
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (27.6% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹170,000
% of annualised
27.6%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2025-03
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (33.5% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹140,000
% of annualised
33.5%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-05
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (46.9% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹100,000
% of annualised
46.9%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2024-04
growth
· ₹562,500 at stake
priority 60
15 customers gone quiet — ₹5.62L at risk
These 15 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹5.62L (187.5% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
15
Historical revenue at risk
₹562,500
Monthly revenue
₹25,000
% of annualised
187.5%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
WARNING
2026-03
growth
· ₹2,293,000 at stake
priority 60
28 customers gone quiet — ₹22.93L at risk
These 28 customers haven't invoiced in 6+ months. Their combined historical revenue = ₹22.93L (52.7% of annualised revenue). Silence usually precedes a walk-away.
Verdict
Latent churn — former paying customers have stopped buying.
Evidence · the numbers this rule fired on
confidence: high
Quiet customers
28
Historical revenue at risk
₹2,293,000
Monthly revenue
₹362,500
% of annualised
52.7%
Why this threshold?
3+ customers silent for 6+ months is no longer a blip; the aggregate revenue at risk matters even when each account is individually small.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-02
2026-01
2025-12
2025-11
2025-10
| Period |
Severity |
Status |
Amount |
| 2026-03 |
WARNING |
new |
₹2,293,000
|
| 2026-02 |
WARNING |
new |
₹562,500
|
| 2026-01 |
WARNING |
new |
₹562,500
|
| 2025-12 |
WARNING |
new |
₹562,500
|
| 2025-11 |
WARNING |
new |
₹562,500
|
| 2025-10 |
WARNING |
new |
₹562,500
|
Do this
Personal call from a partner to each of the top-3 quiet customers this month. Win them back or formally close the account — don't leave it ambiguous.
CRITICAL
2025-05
growth
· ₹35,000 at stake
priority 52
Revenue fell 20.6% vs 2025-04
Net revenue dropped from ₹1.70L to ₹1.35L. A sudden double-digit drop is a red flag — chase it down before the next period closes.
Verdict
Revenue is falling fast — find the cause in segments, customers, or pipeline.
Evidence · the numbers this rule fired on
confidence: high
Current
135,000.00
Prior period
₹170,000
% change
-20.6%
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-01
2025-11
2025-08
2025-05
2025-01
2024-12
| Period |
Severity |
Status |
Amount |
| 2026-01 |
CRITICAL |
new |
₹70,000
|
| 2025-11 |
CRITICAL |
new |
₹85,500
|
| 2025-08 |
CRITICAL |
new |
₹208,000
|
| 2025-05 |
CRITICAL |
new |
₹35,000
|
| 2025-01 |
CRITICAL |
new |
₹50,000
|
| 2024-12 |
CRITICAL |
new |
₹67,500
|
Do this
Break revenue by customer & segment for the two periods. Identify which customers stopped buying.
rule growth.revenue_drop_critical · triggered 2026-04-23T08:27:14
Audit history →
WARNING
2024-09
growth
· ₹73,000 at stake
priority 28
Revenue down 19.1% vs 2024-08
₹3.83L → ₹3.10L. Watch the trajectory over the next month.
Verdict
Revenue softening — worth investigating before it becomes a trend.
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 2 times
click to expand
2025-06
2024-09
| Period |
Severity |
Status |
Amount |
| 2025-06 |
WARNING |
new |
₹15,000
|
| 2024-09 |
WARNING |
new |
₹73,000
|
Do this
Check whether this is a one-off or the start of a pattern. Pipeline review this week.
rule growth.revenue_drop_warning · triggered 2026-04-25T11:26:09
Audit history →
SUCCESS
2026-02
growth
priority 15
Revenue up 77.0% vs 2026-01
₹2.02L → ₹3.58L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2024-11
growth
priority 15
Revenue up 22.8% vs 2024-10
₹2.30L → ₹2.83L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2025-10
growth
priority 15
Revenue up 51.7% vs 2025-09
₹1.75L → ₹2.65L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2024-06
growth
priority 15
Revenue up 121.7% vs 2024-05
₹1.00L → ₹2.22L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2024-08
growth
priority 15
Revenue up 125.3% vs 2024-07
₹1.70L → ₹3.83L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2025-07
growth
priority 15
Revenue up 233.3% vs 2025-06
₹1.20L → ₹4.00L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
WARNING
2025-06
growth
· ₹15,000 at stake
priority 15
Revenue down 11.1% vs 2025-05
₹1.35L → ₹1.20L. Watch the trajectory over the next month.
Verdict
Revenue softening — worth investigating before it becomes a trend.
Why this threshold?
MoM drop > 10% is larger than typical customer/seasonality noise. Above 20% demands root-cause investigation in the same period.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 2 times
click to expand
2025-06
2024-09
| Period |
Severity |
Status |
Amount |
| 2025-06 |
WARNING |
new |
₹15,000
|
| 2024-09 |
WARNING |
new |
₹73,000
|
Do this
Check whether this is a one-off or the start of a pattern. Pipeline review this week.
rule growth.revenue_drop_warning · triggered 2026-04-25T11:34:23
Audit history →
SUCCESS
2025-12
growth
priority 15
Revenue up 51.4% vs 2025-11
₹1.80L → ₹2.73L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.
SUCCESS
2025-04
growth
priority 15
Revenue up 21.4% vs 2025-03
₹1.40L → ₹1.70L — solid growth.
Verdict
Momentum is positive — understand what drove it so you can repeat.
Why this threshold?
15%+ MoM is a deliberate good signal — understand what drove it so it can be repeated.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-02
2025-12
2025-10
2025-07
2025-04
2024-11
| Period |
Severity |
Status |
Amount |
| 2026-02 |
SUCCESS |
new |
—
|
| 2025-12 |
SUCCESS |
new |
—
|
| 2025-10 |
SUCCESS |
new |
—
|
| 2025-07 |
SUCCESS |
new |
—
|
| 2025-04 |
SUCCESS |
new |
—
|
| 2024-11 |
SUCCESS |
new |
—
|
Do this
Identify which 2-3 customers contributed most to the uplift; double down on them.