Alerts
What needs your attention · ranked by impact and urgency.
Every alert cites the rule that fired it and the numbers that triggered it.
Showing 9 distinct rules
(collapsed from 18 raw alert rows).
Each card shows the latest period's numbers; other periods where the same rule fired are chipped below the title.
CRITICAL
2025-03
margin
· ₹874,500 at stake
priority 100
Operating loss of ₹8.74L
EBITDA is ₹-8.74L on revenue of ₹1.40L. You're spending more than you earn at the operating level.
Verdict
Unit economics broken this period — find the leak before financing gets more expensive.
Evidence · the numbers this rule fired on
confidence: medium
EBITDA
₹-874,500
EBITDA margin
-624.6%
Why this threshold?
EBITDA <0 means unit economics are upside-down at the operating level — not a financing issue, a business-model issue.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 3 times
click to expand
2025-03
2025-02
2024-04
| Period |
Severity |
Status |
Amount |
| 2025-03 |
CRITICAL |
new |
₹874,500
|
| 2025-02 |
CRITICAL |
new |
₹9,890
|
| 2024-04 |
CRITICAL |
new |
₹55,050
|
Do this
Break this out by segment (Segment Analytics) to see which line is burning.
CRITICAL
2025-03
margin
· ₹644,191 at stake
priority 100
Segment 'Maharashtra' is losing money
Revenue ₹21.09L but net margin ₹-6.44L. Other segments are subsidising this one.
Verdict
Maharashtra is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Maharashtra a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Maharashtra · triggered 2026-04-22T18:27:47
Audit history →
CRITICAL
2025-03
margin
· ₹137,452 at stake
priority 100
Segment 'Rajasthan' is losing money
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Rajasthan · triggered 2026-04-22T18:27:47
Audit history →
CRITICAL
2026-03
margin
· ₹164,784 at stake
priority 91
EBITDA margin dropped 45.5 pts (from 86.3% to 40.8%)
A multi-point margin drop usually signals cost overruns or pricing erosion.
Verdict
Margin compression — costs outgrew revenue this period.
Evidence · the numbers this rule fired on
confidence: high
Prev Pct
86.27
Cur Pct
40.82
Delta Pts
-45.46
Cur Rev
362,500.00
Prev Rev
358,500.00
Cur Ebitda
147,956.00
Prev Ebitda
309,289.00
Why this threshold?
2–5pt drop is larger than typical monthly noise for a stable business; catches margin erosion early.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
History · this rule has fired 6 times
click to expand
2026-03
2026-01
2025-10
2025-08
2025-05
2025-01
| Period |
Severity |
Status |
Amount |
| 2026-03 |
CRITICAL |
new |
₹164,784
|
| 2026-01 |
CRITICAL |
new |
₹117,926
|
| 2025-10 |
CRITICAL |
new |
₹19,681
|
| 2025-08 |
CRITICAL |
new |
₹14,478
|
| 2025-05 |
CRITICAL |
new |
₹95,590
|
| 2025-01 |
CRITICAL |
new |
₹12,114
|
Do this
Compare opex by category against last period. Direct cost, people, or one-offs?
rule margin.ebitda_compression_critical · triggered 2026-04-22T18:24:24
Audit history →
WARNING
2024-09
margin
priority 60
EBITDA margin slipped 4.0 pts to 34.0%
Previous period: 38.1%. Watch next month.
Verdict
Margin trending down — catch the cause early.
Evidence · the numbers this rule fired on
confidence: high
Prev Pct
38.07
Cur Pct
34.02
Delta Pts
-4.05
Cur Rev
310,000.00
Prev Rev
383,000.00
Cur Ebitda
105,462.00
Prev Ebitda
145,800.00
Why this threshold?
2–5pt drop is larger than typical monthly noise for a stable business; catches margin erosion early.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Review which expense category grew fastest. Check for one-off vs systemic.
rule margin.ebitda_compression_warning · triggered 2026-04-25T11:26:09
Audit history →
CRITICAL
2025-03
margin
· ₹39,556 at stake
priority 57
Segment 'Delhi' is losing money
Revenue ₹1.29L but net margin ₹-39.6k. Other segments are subsidising this one.
Verdict
Delhi is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Delhi a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Delhi · triggered 2026-04-22T18:27:47
Audit history →
CRITICAL
2025-03
margin
· ₹27,490 at stake
priority 39
Segment 'Karnataka' is losing money
Revenue ₹90.0k but net margin ₹-27.5k. Other segments are subsidising this one.
Verdict
Karnataka is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Karnataka a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Karnataka · triggered 2026-04-22T18:27:47
Audit history →
CRITICAL
2025-03
margin
· ₹13,745 at stake
priority 20
Segment 'Punjab' is losing money
Revenue ₹45.0k but net margin ₹-13.7k. Other segments are subsidising this one.
Verdict
Punjab is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Punjab a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Punjab · triggered 2026-04-22T18:27:47
Audit history →
CRITICAL
2025-03
margin
· ₹4,582 at stake
priority 20
Segment 'Madhya Pradesh' is losing money
Revenue ₹15.0k but net margin ₹-4.6k. Other segments are subsidising this one.
Verdict
Madhya Pradesh is cash-negative — price it up, serve it down, or cut it.
Why this threshold?
Any segment with negative net margin is subsidised by others — decide to fix, price-up, or cut.
You can tune this rule's cutoff per-client via the rule-override table; the default is shown above.
Do this
Decide: is Madhya Pradesh a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
rule margin.segment_loss · entity Madhya Pradesh · triggered 2026-04-22T18:27:47
Audit history →