Acuere Consultancy
Alert history · audit trail
Immutable snapshots of this alert's state every time it was evaluated or its lifecycle changed. Rows are never mutated — each snapshot is the exact numbers / title / body captured at that instant, so you can go back and verify "what did we see when we acted on this?"
Segment 'Rajasthan' is losing money
Current state · CRITICAL · new
Rule
margin.segment_loss
Category
margin
Amount at risk
₹137,452
First triggered
2026-04-22T18:27:47
Snapshots · 50 recorded states
Most recent first. Click any row to see full detail of that state.
2026-04-25T14:21:12
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T14:21:07
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T14:21:07
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:58:46
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:51:59
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:41:25
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:41:25
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:38:16
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:28:39
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:19:22
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:19:10
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:19:08
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:18:48
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:18:38
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:18:29
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:18:20
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:18:05
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:54
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:45
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:41
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:38
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:34
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:17:32
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:57
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:51
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:50
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:20
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:19
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:18
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:16:10
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:51
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:39
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:25
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:20
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:12
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:15:10
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:59
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:52
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:50
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:44
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:28
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:26
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:22
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:14:10
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:52
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:50
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:31
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:13
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:10
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100
2026-04-25T13:13:03
CRITICAL
2025-03
new
Segment 'Rajasthan' is losing money
₹137,452
Revenue ₹4.50L but net margin ₹-1.37L. Other segments are subsidising this one.
Verdict
Rajasthan is cash-negative — price it up, serve it down, or cut it.
Recommended action
Decide: is Rajasthan a strategic loss-leader, or should it be fixed this quarter? If no clear answer in 30 days, stop accepting new work in this segment.
priority 100